First Party Data is our most valuable asset we can offer advertisers. They reflect our collective knowledge: The behavior of our users in the app, on the mobile website, or on the desktop website.
Shpock introduces a new way of performance-oriented digital advertising for smartphones: The Super Native Ad. The first campaign went live at the beginning of May, together with partner Dentsu Aegis Austria, who are using the innovative new advertising format as a first mover for their client YESSS!
Shpock starts with the Super Native Ads, a new kind of performance-oriented digital advertising on the smartphone. The online marketplace thus offers its customers the most innovative ad format to date.
Mobile devices serve as a direct purchase channel as well as a research tool to aid purchases on other channels. As the Mobile Communications Report reveals, the top activities of mobile shoppers are active shopping but also searching shops and products or price comparison. In the past six months, 66% of smartphone users researched and compared prices for products and 65% searched for or researched a product.
With programmatic advertising, automation has found its way into the digital advertising industry. But why is it beneficial? For most advertisers, it means a clear increase in efficiency and the ability to deliver the right message, at the right time, in the right place and for all individuals of the different audiences. Automation uses data to book digital advertising space and - often in real time - decide which ad to buy, play and optimize at what price.
YouTube, IGTV (Instagram), Netflix, Amazon Prime, DAZN and, most recently, Facebook Watch - everyone wants a slice from the video and streaming cake. Unsurprisingly, the consumption of online video is one of the most popular activities while surfing the internet. For the first time in 2018, average online video consumption will exceed 1 hour per day (67 minutes). This development will be supported by the expansion of broadband internet, flatrate and mobile devices. In particular, Millennials prefer online videos and have almost completely given up the consumption of classic TV.
Imagine you would have to give up your smartphone for a whole week. Inconceivable? No need to worry, you are not alone. According to a recent survey, living without a mobile phone is an absolute no go for 81% of the population, only lower than going without family (87%). The importance of smartphones in everyday life, especially for millennials, is reflected in their user behavior.
Mobile advertising has become one of the most important advertising formats for advertisers. The benefits are obvious. Compared to conventional online advertising, mobile advertising offers many new possibilities, such as targeting, individualized advertising or the precise measurability of campaigns.
Are you in love with your smartphone? You are not alone. A study by Shpock, in co-operation with YouGov, has shown that modern love is becoming more and more dependent on technology. The findings show that mobile usage is dominating and ending relationships. At the same time the same phones help to cope with breakups.
According to current forecasts, ad fraud will cost advertisers 19 billion US dollars in 2018. The number is estimated to continue to rise up to 44 billion dollars by 2020. Ad fraud is on its way to becoming one of the largest criminal business models worldwide (Juniper Research, 2017). Since this problem is spreading so fast it has become even more important to deal with this topic within the advertising business. We will give you an overview of the different types of ad fraud and explain why it is essential to find the right partners for booking ads directly.