Mobile Shopping – nationally and globally on the rise

Mobile Shopping – nationally and globally on the rise

Mobile devices serve as a direct purchase channel as well as a research tool to aid purchases on other channels. As the Mobile Communications Report reveals, the top activities of mobile shoppers are active shopping but also searching shops and products or price comparison. In the past six months, 66% of smartphone users researched and compared prices for products and 65% searched for or researched a product.

Private Marketplaces - The effective way to book programmatically

Private Marketplaces - The effective way to book programmatically

With programmatic advertising, automation has found its way into the digital advertising industry. But why is it beneficial? For most advertisers, it means a clear increase in efficiency and the ability to deliver the right message, at the right time, in the right place and for all individuals of the different audiences. Automation uses data to book digital advertising space and - often in real time - decide which ad to buy, play and optimize at what price.

OutStream-Video-Advertising in the fast lane

OutStream-Video-Advertising in the fast lane

YouTube, IGTV (Instagram), Netflix, Amazon Prime, DAZN and, most recently, Facebook Watch - everyone wants a slice from the video and streaming cake. Unsurprisingly, the consumption of online video is one of the most popular activities while surfing the internet. For the first time in 2018, average online video consumption will exceed 1 hour per day (67 minutes). This development will be supported by the expansion of broadband internet, flatrate and mobile devices. In particular, Millennials prefer online videos and have almost completely given up the consumption of classic TV.

Mobile - The underestimated channel

Mobile - The underestimated channel

Imagine you would have to give up your smartphone for a whole week. Inconceivable? No need to worry, you are not alone. According to a recent survey, living without a mobile phone is an absolute no go for 81% of the population, only lower than going without family (87%). The importance of smartphones in everyday life, especially for millennials, is reflected in their user behavior.

Benefits of mobile advertising

Benefits of mobile advertising

Mobile advertising has become one of the most important advertising formats for advertisers. The benefits are obvious. Compared to conventional online advertising, mobile advertising offers many new possibilities, such as targeting, individualized advertising or the precise measurability of campaigns.