70% of Brits say "NO" to partners without smartphones

Are you in love with your smartphone?

You are not alone. A study by Shpock, in co-operation with YouGov, has shown that modern love is becoming more and more dependent on technology. The findings show that mobile usage is dominating and ending relationships. At the same time the same phones help to cope with breakups. [1]

Love for one’s smartphone appears to be defeating Cupid’s arrows amongst Brits in line with the course of a relationship. The study shows that it is almost impossible to be in a relationship today without a smartphone. 70% of British mobile owners can’t imagine being in a relationship with someone who doesn’t also own a phone. Once in a relationship, mobiles can also have devastating consequences for couples. Not only do relationships fall apart because of cheating but also because of smartphone overuse. 13% complain about their partner’s excessive phone usage. Amongst the age group 25-34, this figure rises to 25%. Our addiction to mobiles is reinforced with a surprising 1 in 10 Brits admitting to rather spending a week without their partner than without their smartphone.

Brits cash in on their Exes

Smartphones are also key to getting back at exes post break up. On Shpock, more and more Brits are making money by selling belongings and unwanted gifts from ex partners and cashing in on any physical reminder of the broken relationship. Often the painful nature of the break up is reflected in the item description:

[1] All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2245 adults. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+)

About Shpock – the marketplace of the new generation

Shpock is a mobile marketplace that brings millions of private buyers and sellers and local businesses together. Shpock has more than 10 million active users and over 2 billion page impressions. These numbers and regular #1 rankings in the App & Google Play Store in 6 countries (UK, Germany Italy, Austria, Sweden and Norway) make Shpock one of Europe’s most dominant shopping apps.