Shpock starts with the Super Native Ads, a new kind of performance-oriented digital advertising on the smartphone. The online marketplace thus offers its customers the most innovative ad format to date.
The advantages of native ads are obvious: they can be used flexibly, have a strong impact and are relevant to the user. Shpock now goes one step further with its new advertising format "Super Native Ad": The appearance of the ad is adapted to the look and feel of classic offers on the online marketplace and fits seamlessly into the existing content. The Super Native Ad is thus a completely new type of performance-oriented digital advertising on the smartphone. Coupled with the first-party data audiences, it enables customers to place their campaigns precisely in existing product environments. "With the Super Native Ad, we have created a unique form of advertising within Austria - if not throughout Europe - with which we can pick up our users exactly where they are looking for a specific product" explains Wolfgang Pernkopf, Head of Advertising DACH. "This will give our customers an unprecedented brand lift."