Shpock introduces a new way of performance-oriented digital advertising for smartphones: The Super Native Ad. The first campaign went live at the beginning of May, together with partner Dentsu Aegis Austria, who are using the innovative new advertising format as a first mover for their client YESSS!
The advantages of conventional native ads are obvious: they can be used flexibly, have a strong impact and are relevant to the user. Shpock now goes one step further with its new advertising format "Super Native Ad": The visual appearance of the advertising is adapted to the look and feel of classic ads on the online marketplace and fits seamlessly into the existing content. This is an advertising format that is completely unobtrusive for the user. It does not interfere with their normal search behavior on Shpock, but merely displays suitable alternative products on their search screen. The advantage for advertisers: They reach their potential customers exactly where there is a concrete buying interest in exactly that product category.
Dentsu Aegis Austria as First Mover for innovative forms of advertising
"With the Super Native Ad, we have created a unique form of advertising in Austria," explains Wolfgang Pernkopf, Head of Advertising DACH. "We are particularly pleased that an innovative network such as Dentsu Aegis Austria is at the forefront, taking the performance-oriented mobile ads of its customers to a whole new level. Jakob Schönherr, Managing Director DentsuX Austria adds: "We expect above-average commitment from the native embedding. With such an impact-strong advertising form we can finally participate directly in the purchase interest of the potential customers. This is highly relevant for customers like A1 Telekom Austria for their brand YESSS!". The first campaign includes the new tariffs for smartphones and web cubes from mobile discounter YESSS!