The new survey from the media agency Mindshare shows that 4 out of 10 Austrians have installed the Shpock app on their smartphones - making Shpock one of the top 10 apps.
Further interesting results of MindMinutes:
In the young target group (15-29) almost every second person (46%) has installed the Shpock app on their smartphones, in the total population under 59 it is 40%.
The study also shows once again the relevance of mobile use: Due to the multitude of services (shopping, news, payment, etc.), various apps accompany the user throughout the day and in all life situations and decision-making phases.
For around 49% of respondents, the first activity in the morning is looking at the smartphone; for around a quarter, it is also the last activity before going to bed.
The majority (54%) have more than 10 apps installed on their smartphones, the most common being social apps and navigation apps.
Mindshare MindMinutes, KV 11/2019 E-15-59n = 247, KW 3-5/2019, E 15-59 n = 513.
If you are interested in the entire Mindshare study, please contact Mrs. Sabine Tadic: firstname.lastname@example.org.
another interesting article: