Interactive, creative, impactful: Swipe Ads are here! This new creative is a touch screen optimized ad format which encourages engagement between the user and the product via “swiping”.
Studies show that interactive adverts can increase brand recall by around 10%. Reason enough for Shpock to develop a new digital ad format exclusively for our clients. And this is how it works: Users slide between two different, but similar images revealing differences between the two such as colour or form (see Nike Sneakers example). The use cases are varied and can put the spotlight on physical products as well as services.
“Engagement is king on the mobile web and in apps. Our swipe ads are adjusted to intuitive touch gestures and open up a whole new world of creative design”, says Chris Gawor, Head of Global Advertising Sales.